Development Opportunities for the Hungarian Agricultural Startup Ecosystem

Nowadays, the role of agriculture and food industry is gradually gaining importance, although it will face many challenges in future. Digitalisation newly founded innovative companies can provide solutions to these challenges. The recently established agtech startups could significantly transform sector. Hungarian startup ecosystem a relatively underdeveloped community, but its impact already notable. research analyses characteristics technology identifies directions for future development. Within qualitative framework, in-depth interviews were conducted with nine Hungary-based agri-startups, as well National Chamber Agriculture TechLab staff members, based on semi-structured questions, between 20 March April 2021. results show that there good financial environment achieve high performance levels. However, exist some barriers success, such lack culture failure relaunch, low prestige agricultural sector, limited sales capabilities. So far, few have been able significant at international level. With advanced digitalisation, sector becoming increasingly attractive young people. ecosystem’s experience developing talent management increased internationalisation over years help overcome limits industry. If manages recognition coming years, may promising